Privacy policy

This Privacy Policy explains how London Outfit collects, uses, discloses, and protects your personal information when you visit our website, browse our products, place an order, or contact us.

1. Business Responsible for Your Information

Business name: London Outfit
Business address: 3641 Clayton Rd, Concord, CA 94521, United States
Email: contact@london-outfit.com
Phone: +1 914 639 3499
Website: [Insert your current website URL]

2. Personal Information We Collect

Depending on how you interact with our store, we may collect the following categories of personal information:

  • Contact information: Your name, email address, telephone number, billing address, and shipping address.

  • Order information: Products purchased, order numbers, transaction history, returns, refunds, exchanges, and customer-service records.

  • Payment information: Payment method and transaction details. Payment card information is processed by our payment providers and, where applicable, is not stored directly by London Outfit.

  • Account information: Username, password, saved addresses, and account preferences if you create an account.

  • Device and usage information: IP address, browser type, device type, operating system, referring pages, pages viewed, and interactions with our website.

  • Communications: Information contained in emails, contact forms, reviews, or other messages you send us.

  • Marketing preferences: Your choices regarding promotional emails, advertising, and cookies.

3. How We Collect Information

We collect personal information:

  • Directly from you when you place an order, create an account, contact us, or subscribe to marketing communications.

  • Automatically through cookies and similar technologies when you use our website, subject to your preferences and applicable law.

  • From service providers that help us process payments, fulfill orders, prevent fraud, provide analytics, or operate our store.

  • From advertising and marketing partners where permitted by applicable law.

4. How We Use Your Information

We may use personal information to:

  • Process, fulfill, and deliver orders for footwear and other products we offer.

  • Process payments, returns, refunds, exchanges, and cancellations.

  • Provide order confirmations, shipping updates, and customer support.

  • Maintain customer accounts and purchase records.

  • Detect and prevent fraud, misuse, and security incidents.

  • Operate, troubleshoot, and improve our website and services.

  • Understand customer preferences and improve product descriptions, sizing information, and shopping experiences.

  • Comply with tax, accounting, legal, and regulatory obligations.

  • Send promotional communications where you have consented or where otherwise permitted by law.

  • Measure advertising performance and personalize content, subject to applicable privacy laws and your choices.

5. Legal Bases for Processing

Where the UK GDPR, EU GDPR, or similar legislation applies, we process personal information under one or more of the following legal bases:

  • Contract: To complete your purchase, deliver your order, or provide requested services and support.

  • Legal obligation: To comply with tax, accounting, consumer-protection, and other legal requirements.

  • Legitimate interests: To operate and secure our store, prevent fraud, improve our services, and respond to customer enquiries, provided these interests do not override your rights.

  • Consent: Where you have agreed to optional cookies, marketing, or another specific use of your information.

You may withdraw your consent at any time where processing is based on consent. Withdrawal does not affect processing that took place before consent was withdrawn.

6. How We Disclose Personal Information

We may disclose personal information to service providers that help us operate our business, including:

  • Shopify and website-hosting providers.

  • Payment processors and financial institutions.

  • Shipping carriers, warehouses, and fulfillment providers.

  • Fraud-prevention and security providers.

  • Analytics, advertising, and marketing providers, subject to applicable law and your privacy choices.

  • Customer-support, email, and communications providers.

  • Professional advisers, regulators, law-enforcement authorities, or other parties where required or permitted by law.

We may also disclose information as part of a merger, acquisition, financing, reorganization, or sale of all or part of our business.

We do not disclose personal information to unrelated third parties for their own independent purposes except as described in this policy, with your permission, or where required or permitted by law.

7. Shopify and Our Ecommerce Platform

Our store may use Shopify to provide ecommerce functionality, including product pages, checkout, order management, and related services.

Shopify and other service providers may process personal information as necessary to provide their services, maintain security, and comply with applicable legal obligations.

For more information about Shopify's privacy practices, please review the Shopify Privacy Policy.

8. Payments

Payments are processed through the payment methods displayed during checkout.

Payment providers may collect and process information necessary to authorize transactions, process refunds, prevent fraud, and meet legal obligations.

The payment methods available to you and their applicable terms are displayed during checkout. London Outfit does not intentionally collect or store full payment card details outside the systems provided by its payment processors.

9. Cookies and Similar Technologies

We may use cookies, pixels, and similar technologies to:

  • Operate our website and shopping cart.

  • Remember preferences and settings.

  • Maintain account and checkout functionality.

  • Protect the website against fraud and security threats.

  • Understand website usage and improve performance.

  • Measure advertising effectiveness and support marketing activities.

Essential cookies support functions necessary for the website to operate. Where required by law, optional analytics, personalization, and advertising technologies will only be activated after the required consent has been obtained.

You can adjust your cookie preferences through the privacy or cookie controls available on our website, where provided. You may also configure your browser to block or delete cookies, although this may affect certain store functions.

10. Marketing Communications

If you subscribe to promotional emails or otherwise agree to receive marketing where required, we may send you information about new products, offers, promotions, and store updates.

You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting contact@london-outfit.com.

Even if you unsubscribe from marketing, we may continue to send essential transactional communications relating to your orders, payments, shipping, returns, refunds, or account security.

11. International Data Transfers

London Outfit is based in the United States. Our service providers may process personal information in the United States and other countries where they or their service providers operate.

Where applicable law requires safeguards for international transfers, we will rely on an appropriate legal transfer mechanism, such as an adequacy decision, approved contractual protections, or another legally recognized safeguard.

12. Data Retention

We retain personal information only for as long as reasonably necessary to provide our services and fulfill the purposes described in this policy.

Retention periods may depend on legal, accounting, tax, fraud-prevention, dispute-resolution, contractual, and regulatory requirements.

When information is no longer required, we will delete it, anonymize it, or securely dispose of it where reasonably practicable and permitted by law.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online system, website, or electronic transmission can be guaranteed to be completely secure.

You should protect your account credentials and contact us promptly if you believe your account or personal information has been compromised.

14. Children's Privacy

Our store is not intended to be directed to children who are below the age at which they can lawfully provide consent to the relevant processing in their jurisdiction.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe a child has provided personal information to us unlawfully, contact contact@london-outfit.com so we can review the matter and take appropriate action.

15. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your personal information.

  • Request restriction of certain processing.

  • Object to processing based on legitimate interests or direct marketing.

  • Withdraw consent where processing is based on consent.

  • Receive certain personal information in a portable format.

  • Opt out of certain targeted advertising, sale, or sharing activities where applicable.

  • Appeal a decision concerning a privacy request where applicable.

  • Lodge a complaint with the relevant data-protection or regulatory authority.

We will not unlawfully discriminate against you for exercising privacy rights available to you under applicable law.

16. California and Other US State Privacy Rights

Residents of California and certain other US states may have additional privacy rights under applicable state law.

Depending on the law that applies, these rights may include the right to:

  • Know or access certain personal information collected about you.

  • Request correction of inaccurate personal information.

  • Request deletion of personal information, subject to legal exceptions.

  • Obtain a portable copy of certain personal information.

  • Opt out of certain sales of personal information or sharing for cross-context behavioral advertising.

  • Opt out of certain targeted advertising or profiling activities where applicable.

  • Appeal a decision concerning a privacy request where the law provides that right.

Whether these rights apply depends on the relevant law and the circumstances of the processing.

To exercise an applicable right, contact us using the details in Section 20. We may need to verify your identity before processing your request.

17. Exercising Your Rights

To submit a privacy request, email contact@london-outfit.com.

Please include your name, contact information, the nature of your request, and sufficient information for us to locate the relevant records.

We may need to verify your identity before completing a request. Where permitted by law, an authorized agent may submit a request on your behalf. We may require evidence of authorization and verification of your identity or the agent's authority.

We will respond within the timeframes required by applicable law. If we cannot fulfill a request, we will explain the reasons where legally required and provide information about any applicable appeal process.

18. Third-Party Websites

Our website may contain links to third-party websites, payment services, or other online platforms.

We are not responsible for the privacy, security, or content practices of websites that we do not operate. We encourage you to review the privacy policies of any third-party websites you visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, business practices, technology, service providers, or legal obligations.

Any revised version will be posted on this page with an updated effective date where appropriate. Changes will take effect as permitted by applicable law.

20. Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or wish to exercise a privacy right, please contact us.

Business name: London Outfit

Business address: 3641 Clayton Rd, Concord, CA 94521, United States

Email: contact@london-outfit.com

Phone: +1 914 639 3499

We will review privacy enquiries and respond in accordance with applicable legal requirements.